As a Palestinian, sharing food is as easy as breathing. I want to share the food and culture that raised me with the world.

I'm Yasmine. I'm Palestinian, born and raised in Texas.

After years building CPG brands, I noticed a gap: a modern, beautiful representation of Arabic food in America. It's still labeled as “Mediterranean” food—like calling Japanese food Asian food. Not wrong, but let’s be more right.

My favorite meal in the world is a huge Palestinian breakfast with my family at home.

Featuring eggs, labneh, fruits, vegetables, cheeses, tea, and of course—zaatar manakeesh.

It remains an unwritten story—a staple that has yet to truly make its mark in America.

It's the sign of a Palestinian home. For most of us, it's an essential.

I feel determined to help write its story.

My great-grandparents, Mama Amneh and Baba Yousef, were born and raised in Yafa, Palestine.

Today, I source Hayati’s Za’atar from the exact same spice shop they used back home—preserving an essential part of their life across generations.

Let’s marvel in the beauty of this culture while we enjoy a meal together.