Hayati Creators
Create & Earn with Hayati.
Get a free tin, post a video, and earn a bonus when it takes off.
Hi, I'm Yasmine. I started Hayati, my Palestinian za'atar company, and I'd love for you to be a part of our creator network.
Hayati means "my life" in Arabic and I started this to share the food of my life. I'm Palestinian, and za'atar is at the heart of a Palestinian home. I made Hayati to put the most classic Arabic spice blend in a bright and cute red and pink tin to stand out and celebrate the beauty of the Arab world.
For generations, we've eaten za'atar with breakfast, mainly with bread and olive oil. But Hayati's content has blown up because of the "wrong ways" of using za'atar—popcorn, parmesan potatoes, fried halloumi, dips, eggs, chicken, veggies. I make all the content myself, and it's working, but this story is bigger than just my kitchen. I need your help to amplify how yummy Hayati's za'atar is, to share Hayati's story, and to share a piece of Palestine with the world.
If you love to cook, or you love to tell stories, I invite you to join.
Pick your lane
Food creators
Show how you use za'atar in your kitchen and tell people how it tastes. You don't need to tell my story, but there are plenty of talking points below if you want to.
Za'atar recipe ideas:
- The classic: as a dip with bread into olive oil, then za'atar. Or bake it on top of naan or pita to make za'atar manakeesh (recipe below).
- Breakfast: eggs, avocado toast or a labneh plate.
- Veggies: roasted carrots or potatoes with parmesan.
- Cheeses: fried halloumi with honey, lemon and za'atar; or a baked brie with za'atar.
- Breads: baked on top of or into focaccia, sourdough, or other breads.
- Snacks: popcorn, or anything you'd normally salt.
- Combinations I've found: za'atar & honey · za'atar & cheese · za'atar & lemon · za'atar & tomatoes
Za'atar Manakeesh ▶ Watch me make it▾ Recipe
- Gather or make bread of choice.
- If buying bread, my family uses a good-looking naan or pita.
- If making bread, use a standard dough recipe. I can share my tata's (grandma's) recipe if you want it :)
- Mix Hayati za'atar and olive oil to make a runny paste. About 1 Tbsp of za'atar per bread.
- Spread on the bread with a spoon.
- Bake or broil.
- Store-bought bread: broil 2–3 minutes. Do not leave the oven's side. My family has burned so many manoushes from broiling. Broil until the paste doesn't look raw (literally 2–3 minutes only).
- Baking your own bread: follow your dough recipe. Likely 10–20 minutes at 350.
- Enjoy with labneh, chili sauce/shatta, tea, and loved ones.
Storytellers
Share Hayati's story your way. Connect it to your family's table, your tata's breakfast, what za'atar means in your home, what family and gathering means to you, the history of za'atar, the history of food in Palestine/your world, Palestinian and Arab culture.
Hayati is all about gathering around the table with loved ones. Prefer to show the culture and beauty and light we have instead of knocking others down, but let's chat. There's so much to talk about. More about Hayati below.
Both?!
Even better. Cook something, voiceover or tell a story, and share why it connects to you.
How it works
- Claim your tin. Two minutes at hayatigoods.com/pages/claim. It's free, shipping included, and it usually leaves our warehouse within 1–2 business days.
- Make something. Cook, film and post whenever it feels right. Give me a heads up before you post so we can time it together.
- Show the tin. The red and pink tin needs to be clearly on camera. That's the whole point.
- Collab with @hayatigoods on Instagram. That's how it shows up on both our pages, and it's how we find it. Post it on TikTok too if you're there, and add the product so you earn commission on every sale.
- Hit a milestone, get $$. If your reel crosses a view milestone within 30 days, send me the link and you're paid within 30 days.
Show the tin in your video!
Bonus milestones
The more people see it, the more you earn.
| Instagram views (30 days after posting) | Bonus |
|---|---|
| 50K | $50 |
| 100K | $100 |
| 250K | $200 |
| 500K | $350 |
| 1M | $750 |
You earn the highest milestone your reel reaches. Milestones don't stack: a reel at 500K earns $350.
The fine print
Short, so nobody's surprised.
- Collab required for a bonus. Post on Instagram as a Collab with @hayatigoods.
- Show the tin. A video where the tin is never seen can't earn a bonus.
- Bonuses are tied to Instagram views. TikTok is encouraged too; it just pays through TikTok Shop commission instead.
- Reposting. Hayati can repost your video on our own accounts, always with credit.
- Ads. We only use your video in paid ads if you said yes when you claimed your tin.
- One tin per creator. Ships to US addresses.
- Payment. Bonuses are paid by Zelle or PayPal within 30 days of your claim, to the cell phone you gave us.
About Hayati
Use any of these, in your own words. You don't need all of them.
Talking points
- Hayati means "my life" in Arabic. I'm Palestinian and started this to show the food of my life. (Pronounced "huh-yeah-tee.")
- Za'atar is a classic Arabic spice blend. Hayati's is the Palestinian version: fresh thyme from Palestine, real sumac, toasted sesame seeds, extra virgin olive oil and Dead Sea salt.
- It's Palestinian-owned. Founded by me, Yasmine.
- We spent 6 months formulating the recipe to make the best za'atar in the world. The thyme is fragrant and fresh from Palestine, lots of toasted sesame seeds, sumac instead of citric acid, olive oil instead of canola oil, and sea salt from the Dead Sea. No artificial ingredients or fillers, just the best.
- Za'atar is best with bread and olive oil. But it's good on almost everything (see the recipe ideas above).
- A portion of every sale supports relief for Arab refugees.
- Shop at hayatigoods.com or Amazon.
Please don't
- Call it a "Mediterranean" or "Middle Eastern" spice. It's Palestinian za'atar.
- Compare it to other brands by name.
What makes Hayati different
- The average za'atar is a dusty, old powder→Hayati uses fresh, fragrant thyme from Jenin, Palestine.
- The average za'atar uses citric acid for a fake lemony flavor→Hayati uses real ground sumac for that tanginess.
- The average za'atar secretly adds wheat to cut costs→Hayati doesn't. We just use thyme.
- The average za'atar uses cheap oils→Hayati uses extra virgin olive oil.
- The average za'atar uses iodized salt→Hayati uses Dead Sea salt.
- The average za'atar doesn't support nonprofits→Hayati donates a portion of every sale to relief for Arab refugees. More here.
- The average za'atar may not be Palestinian-owned→Hayati is.
The thyme comes from Palestine, but it's blended by a family mill that's been doing this for five generations. My great-grandfather, Baba Yousef, used to buy from his family in Yafa, Palestine.
Some of our favorites
A few of ours, for ideas. Make it yours.
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this video on TikTok
Questions?
Yasmine's direct contact:
- Email me anytime at yasmine@hayatigoods.com
- Text or call me: 806-392-5840